If you visit our website and provide us with your personal information, it’s important that you know how we protect it. We have established personal data protection policies, and you as a user have certain rights in connection with GDPR, which is the European regulation on personal data protection.
We have always placed great emphasis on protecting your personal information. We only process personal data that is necessary and only for the time that is necessary. We would like to inform you about what data we process about you, why we do it, and how we protect it.
Who We Are
Data Controller: Jiří Šutara
Address: U kříže 20, Praha 5, 15800
I am responsible for your personal data. This means I decide how your data will be used, for what purpose, how long we will keep it, and I choose who helps us process it.
This privacy policy applies to britanymarshallbeauty.com and explains how we collect, use, and protect your personal information in compliance with GDPR and other applicable privacy laws.
How to Contact Us
If you have any questions about the protection of your personal data, please don’t hesitate to contact us at admin@britanymarshallbeauty.com. We’re happy to answer your questions.
What Personal Data We Collect and Why
We process personal data that you entrust to us for the following reasons (to fulfill these purposes):
Service Provision, Contract Fulfillment, Webinar Organization, Training
- Contact information (e.g., email address)
- Name and other identification details when necessary
We need personal identification, contact, address, and billing information for the purpose of contract fulfillment. We need your email address to create and send you access to applications, web interfaces, or affiliate programs. If you register for one of our webinar broadcasts, we also need your email address to ensure the organization of the webinar.
Website Functionality & Comments
- Name, email address, and website URL (when you leave comments)
- IP address and browser information (for spam detection and security)
When visitors add comments to this site, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help with spam detection.
Marketing – Sending Personalized Newsletters (Legitimate Interest/Consent)
We use your identification and contact information, data about your gender, and data about your behavior on the website (e.g., what you click on in emails and when you most often open them) for direct marketing purposes – sending commercial messages. We don’t want to send you flyers that don’t interest you. Therefore, we monitor whether you’re interested in our emails and try to tailor the content of these emails based on what you click on.
If you are our customer, we perceive our legitimate interest in sending you these tailored newsletters for a maximum period of 5 years from the last order.
If you receive free education from us (e-book, webinar, or its recording) or register to receive blog updates, we will send you our newsletters based on your consent for 5 years from when it was given.
In both cases, you can unsubscribe from newsletter delivery in every email you receive. We won’t be upset. It’s your right.
Advanced Marketing Based on Consent
Only based on your consent can we also send you inspiring offers from third parties or use your email address for remarketing and Facebook ad targeting, for a maximum period of 3 years from giving consent. This can, of course, be revoked at any time through our contact information.
Analytics & Website Optimization
We use Google Analytics 4 (GA4) to understand how visitors use our website:
- Usage data, page views, session duration
- Device and browser information
- Geographic location (country/region level)
- Traffic sources and referral data
Advertising & Monetization
We participate in the Mediavine advertising network, which collects and uses information about your visits to provide targeted advertisements:
- Behavioral advertising based on your interests
- Retargeting advertisements across different websites
- Demographic and geographic targeting
- Interaction data with advertisements
Data Retention
We keep your personal data for the duration of limitation periods, unless the law stipulates a longer period for their retention or we have stated otherwise in specific cases.
Specific retention periods:
- Comments: Indefinitely (unless you request deletion)
- Newsletter subscriptions: 5 years from consent or last purchase
- Analytics data: Up to 26 months (GA4 settings)
- Advertising data: As per Mediavine and partner network policies
- Legal compliance: As required by applicable laws
Sharing Personal Data with Third Parties
Our employees and collaborators have access to your personal data. They are bound by confidentiality and trained in personal data processing security. We all pull together and care for your data as if it were our own.
We handle most processing operations ourselves within our applications and don’t need to involve third parties.
For ensuring partial processing operations that we cannot ensure with our own resources, we use services and applications from processors who specialize in such processing and comply with GDPR.
All involved processors are required to protect your personal data the same way we do and have committed to this through their declarations or contracts.
Third-Party Services We Use:
Google Analytics 4 (GA4)
- Collects website usage statistics and user behavior data
- Uses cookies and similar technologies for tracking
- Data is processed by Google LLC
Mediavine Advertising Network
- Serves personalized advertisements based on your interests
- Collects data through cookies and tracking technologies
- May create audience segments for targeted advertising
- Partners with multiple advertising platforms
Additional Services:
- Server infrastructure and security providers
- Email marketing platforms (for newsletters)
- Comment systems and spam protection services
It’s possible that in the future, we may decide to use additional applications or processors to facilitate and improve processing. However, we promise that in such cases, we will place at least the same security and processing quality requirements on processors as we do on ourselves.
Cookies
This website uses cookies for proper functioning and statistical purposes.
Classification
By Location:
- First-party cookies – Their validity is limited to the domain of the website you’re browsing. These cookies are considered safer.
- Third-party cookies – Placed using scripts from another domain. Users can be tracked across domains. Often used to evaluate advertising channel effectiveness.
By Duration:
- Session cookies – Automatically removed from the browser when closed.
- Persistent cookies – Remain after closing the browser, only removed after some time (depending on your browser settings and cookie settings). You can also remove them manually.
By Purpose:
Essential Cookies
- Help make websites usable by enabling basic functions like page navigation and access to secure areas
- Without these cookies, the website cannot function properly
Preference Cookies
- Allow the page to remember information that changes how the page behaves or looks
- E.g., your login, cart contents, country from which you visit the page
Statistical Cookies
- Help website operators understand how visitors use the page to optimize it and offer better experience
- E.g., Google Analytics 4
Marketing Cookies
- Used to track visitor movement across websites to display only relevant and useful advertising
- All data is collected and used anonymously and cannot be linked to a specific person
- E.g., Mediavine ads, Google Ads, Facebook Pixel
Why We Use Cookies
Google Analytics 4 – Service for generating website usage statistics. Data processor is Google LLC.
Mediavine – Advertising network that serves targeted advertisements and measures their effectiveness.
Specific Cookies We Use:
| Cookie Name | Purpose | Duration |
|---|---|---|
| wordpress_logged_in_{hash} | Indicates that you are logged in and who you are | Session |
| wordpress_test_cookie | WordPress creates this to check that cookies work for the best user experience | Session |
| comment_author_{hash} | Stores commenter name, email, and URL when “Save my name, email, and website in this browser for the next time I comment” is checked | 347 days |
| _ga, ga* | Google Analytics 4 tracking | Up to 2 years |
| Mediavine cookies | Ad targeting and measurement | Varies |
How to Manage Cookies
- Deletion – You can remove stored cookies in your browser if needed. This option is usually located in “History” of visited pages.
- Blocking – Browsers allow blocking cookie storage. In such cases, site functionality will be limited. Information about cookie settings in your browser can be found on your specific browser provider’s pages.
For advertising cookies specifically:
- Opt out of Mediavine: Visit their privacy policy for instructions
- Opt out of Google advertising: Use Google’s Ad Settings
Security and Personal Data Protection
We protect personal data to the maximum extent possible using modern technologies that correspond to the level of technical development. We protect it as if it were our own. We have adopted and maintain all possible (currently known) technical and organizational measures that prevent misuse, damage, or destruction of your personal data.
Data Transfers Outside the European Union
Some of our third-party services (including Google Analytics and Mediavine) may transfer data outside the European Union. We only work with processors that ensure an appropriate level of protection based on European Commission decisions or use appropriate safeguards such as Standard Contractual Clauses.
Your Rights
In connection with personal data protection, you have a number of rights. If you want to use any of these rights, please contact us via email: admin@britanymarshallbeauty.com.
You have the right to information, which is already fulfilled by this information page with personal data processing principles.
Thanks to the right to access, you can ask us at any time, and we will document within 30 days what personal data we process about you and why. You can use this right free of charge, up to 3 times per year. Additional inquiries will be charged 333 CZK per inquiry.
Right to restrict processing can be used if you believe we process your inaccurate data, believe we conduct processing unlawfully but don’t want all data deleted, or if you have raised an objection to processing. You can limit the scope of personal data or processing purposes (e.g., by unsubscribing from newsletters, you limit the purpose of processing for sending commercial messages).
Right to object – If you believe we process personal data unlawfully.
Right to portability – If you want to take your personal data and transfer it to someone else, we will proceed the same as when using the right to access – except we will provide the information in machine-readable form. We need at least 30 days for this.
Right to erasure (to be forgotten) – We don’t want to forget you, but if you wish, you have that right. In such cases, we will delete all your personal data from our system and from all sub-processors’ and backup systems. We need 30 days to ensure the right to erasure.
In some cases, we are bound by legal obligations, e.g., we must keep issued tax documents for the period stipulated by law. In this case, we will delete all personal data not bound by other laws. We will inform you about completion of erasure via email.
Complaint with the Personal Data Protection Office – If you feel we don’t handle your data in accordance with the law, you have the right to turn to the Personal Data Protection Office with your complaint at any time. We would be very grateful if you first inform us about this suspicion so we can do something about it and correct any mistakes.
Unsubscribing from newsletters and commercial messages – We send you emails with inspiration, articles, or products and services if you are our customer or if you received free education from us, based on our legitimate interest. You can unsubscribe using the unsubscribe link in every email.
In other cases (e.g., registration for news updates), we send them only based on your consent. In all cases, you can stop receiving our emails by clicking the unsubscribe link in every sent email.
Affiliate Marketing Disclosure
This website may contain affiliate links. When you click on these links and make purchases, we may earn a commission at no additional cost to you. We only recommend products and services we genuinely believe in.
Children’s Privacy
Our website is not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
Confidentiality
We assure you that our employees and collaborators who process your personal data are required to maintain confidentiality about personal data and security measures whose disclosure would threaten the security of your personal data.
Comments
When visitors add comments to this site, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help with spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Updates to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.
