If you’re interested in makeup, you’ve probably heard of editorial makeup. But what exactly is it? Essentially, editorial makeup refers to the makeup looks you see in magazines, on billboards, and in other forms of print media. These looks are typically more bold and creative than everyday makeup and are designed to make a statement.
Contents of Article
- What is an editorial makeup
- 5 Best Editorial Makeup Looks
- Creating the Looks
- Challenges in Editorial Makeup
- Frequently Asked Questions
What is an editorial makeup
Editorial makeup is a type of makeup that is used in the fashion and entertainment industry. It is a creative and artistic application of cosmetics that is usually not worn every day. This type of makeup is used for magazine spreads, runway shows, and editorial photo shoots. The goal of editorial makeup is to create visually stunning looks that convey a specific theme or story.
Editorial makeup has to interpret fashion and provide a look that will help to achieve the image a client, brand, photographer, or art director requires. It involves the use of innovative techniques and bold choices to create a unique and memorable look. Editorial makeup is often seen in magazines, websites, and social media, where it is used to showcase the latest trends and styles.
There are several key characteristics of editorial makeup that set it apart from other types of makeup. These include:
- Bold colors: Editorial makeup often involves the use of bright, bold colors that are designed to stand out and grab attention.
- Intricate designs: Editorial makeup often involves complex designs, such as geometric shapes or intricate patterns, that are meant to be visually striking.
- Complex application techniques: Editorial makeup often involves the use of advanced application techniques, such as layering, blending, and contouring, that require a high level of skill and expertise.
- Attention to detail: Editorial makeup requires a high level of attention to detail, as even the smallest mistake can ruin the overall look.
- Creativity: Editorial makeup is all about creativity and innovation, and it often involves pushing the boundaries of what is considered “normal” or “acceptable” in terms of makeup application.
5 Best Editorial Makeup Looks
Looking for inspiration for your next editorial makeup look? Here are the five best editorial makeup looks that are sure to make a statement.
Graphic eyeliner is a bold and eye-catching look that is perfect for editorial shoots. To achieve this look, use a liquid eyeliner to create sharp, geometric lines around the eyes. You can experiment with different shapes and colors to create a truly unique look. This look pairs well with a nude lip and a dewy complexion.
A bold lip is a classic editorial makeup look that never goes out of style. Whether you opt for a bright red or a deep plum, a bold lip is sure to make a statement. To achieve this look, start by exfoliating your lips and applying a lip balm. Then, use a lip liner to outline your lips and fill them in with your chosen lipstick. Keep the rest of your makeup minimal to let your lips take center stage.
You could use for this look: Maybelline 24 Hour Lipstick
Dewy skin is a popular editorial makeup look that gives the skin a natural, healthy glow. To achieve this look, start by prepping your skin with a hydrating moisturizer. Then, use a light coverage foundation or tinted moisturizer to even out your skin tone. Apply a cream highlighter to the high points of your face, such as your cheekbones, brow bone, and cupid’s bow. Finish off the look with a light dusting of setting powder to keep your skin looking fresh all day long.
Colorful mascara is a fun and playful editorial makeup look that adds a pop of color to your eyes. To achieve this look, start by applying a neutral eyeshadow base. Then, use brightly colored mascara to coat your lashes. You can also experiment with layering different colors to create a unique look. Keep the rest of your makeup minimal to let your colorful lashes take center stage.
PRO TIP: Alternatively, you can use colorful eyelash extensions!
Metallic Eye Shadow
Metallic eye shadow is a glamorous editorial makeup look that is perfect for evening shoots. To achieve this look, start by applying a neutral eyeshadow base. Then, use a metallic eyeshadow to create a bold, shimmery look. You can experiment with different shades, such as gold, silver, or bronze, to create a unique look. Finish off the look with a bold winged eyeliner and a nude lip.
Now that you know the five best editorial makeup looks, it’s time to experiment and have fun with your makeup!
Creating the Looks
To achieve the best editorial makeup looks, you need to have the right tools and techniques, as well as the right products. Here are some tips to help you create stunning editorial makeup looks that are sure to turn heads.
Tools and Techniques
The tools and techniques you use to apply your makeup can make all the difference in achieving an editorial look. Here are some tips to keep in mind:
- Use a makeup primer to smooth imperfections and prep your complexion for the rest of your makeup. This will help your makeup last longer and look more flawless.
- Invest in high-quality makeup brushes and sponges to ensure smooth and even application. Use a damp sponge to blend your foundation and concealer for a flawless finish.
- Apply your eyeshadow before your foundation and concealer to avoid any fallout or smudging. Use a small brush to apply eyeshadow to the inner corners of your eyes for a bright and bold look.
- Experiment with different techniques, such as cut creases, winged eyeliner, and bold lip colors, to achieve a unique and editorial look.
Choosing the Right Products
Choosing the right products is essential to achieving an editorial look. Here are some tips to help you choose the best products for your look:
- Look for products with high pigment and long-lasting formulas to ensure your makeup stays put all day. Matte lipsticks, waterproof eyeliners, and smudge-proof mascaras are great options for an editorial look.
- Experiment with different textures, such as glitter, metallic, and matte, to create a multi-dimensional look. Use a highlighter to add dimension to your cheekbones and brow bone.
- Don’t be afraid to mix and match different products and colors to create a unique and editorial look. Use a bold lip color to complement your eye makeup or add a pop of color to your cheeks with a bright blush.
By following these tips and techniques, you can create stunning editorial makeup looks that are sure to turn heads. Experiment with different products, textures, and techniques to find the perfect look for you.
Challenges in Editorial Makeup
Editorial makeup is an art form that requires a lot of creativity and skill. It is a unique form of makeup that is not worn every day and is used for magazine spreads, runways, and editorial photo shoots. However, editorial makeup comes with its own set of challenges that makeup artists must overcome to achieve the desired look.
One of the biggest challenges in editorial makeup is time constraints. Makeup artists must work quickly and efficiently to complete the look within a limited time frame. They often have to work with multiple models, and each model may require a different look. Therefore, it is essential to have a clear plan and be able to execute it quickly.
Another challenge in editorial makeup is the high expectations of clients, photographers, and art directors. They are looking for a unique and visually stunning look that will stand out from the rest. Makeup artists must be able to interpret fashion and provide a look that will help achieve the image the client desires.
Editorial makeup requires a lot of creativity. Makeup artists must be able to think outside the box and come up with unique and innovative ideas. They must be able to use different techniques and bold choices to convey a specific theme or story.
Editorial makeup requires a high level of precision. Makeup artists must be able to apply makeup flawlessly and ensure that each model’s look is perfect. They must be able to pay attention to every detail, from the eyebrows to the lips.
In conclusion, editorial makeup is a challenging but rewarding art form. Makeup artists must be able to work quickly, meet high expectations, be creative, and have a high level of precision. With the right skills and techniques, they can create stunning looks that will stand out in the world of fashion and beauty.
Frequently Asked Questions
What is the difference between editorial and fashion makeup?
Editorial makeup is a type of makeup that is used for photo shoots, magazines, and other forms of media. It is known for being more artistic and creative than everyday makeup, with an emphasis on making a statement or conveying a mood. Fashion makeup, on the other hand, is used primarily for runway shows and fashion shoots. While it can also be creative and artistic, it is often more focused on highlighting the clothing and accessories being worn.
What are some popular editorial makeup products?
Some popular editorial makeup products include bold lipsticks, glitter eyeshadows, and metallic highlighters. Other popular products include false lashes, colorful eyeliners, and highly pigmented blushes. The key is to choose products that are highly pigmented and long-lasting, as they will need to hold up under bright lights and close-up shots.
What is the average salary of an editorial makeup artist?
The average salary of an editorial makeup artist can vary widely depending on their level of experience, location, and the type of work they are doing. According to Payscale, the average hourly rate for a makeup artist is around $25. However, some experienced and in-demand artists can make significantly more than this, especially if they are working on high-profile shoots or with well-known publications.
When it comes to editorial makeup, the most important thing is flawless skin and professional contouring. You want your skin to look amazing, perfect, and flawless without any blemishes or imperfections. You can achieve this by choosing appropriate makeup products that suit your skin type.
The five editorial makeup looks we have discussed in this article are the Galactic Glamour, the Graphic Liner, the Bold Lip, the Natural Glow, and the Smoky Eye. Each of these looks is unique in its own way and can be customized to suit your personal style.
Remember, when it comes to editorial makeup, less is more. You want to keep your makeup minimal and effortless, yet strikingly beautiful. Use the right products, follow the right techniques, and you will be able to achieve the perfect editorial makeup look.
So, go ahead and try out these five editorial makeup looks. Experiment with different colors, textures, and techniques until you find the perfect look that suits you. With a little practice and patience, you will be able to achieve the perfect editorial makeup look that will make you look like a model straight out of a magazine.